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Thor #337 75¢ Variant Value

From: The 2023 CPV Price Guide for Canadian Price Variants (Type 1A) by Bill Alexander, Tim Bildhauser, Paul Clairmont, Jay Halstead, Greg Holland, Jon McClure, Jayden Mitchell, Benjamin Nobel, Conan Saunders, Doug Sulipa, and Angelo Virone [ introduction, table of contents, all titles, other price guide editions]
Thor #337 75¢ Canadian Price Variant Comic Book Picture
9.2Near Mint -$195
9.0Very Fine / Near Mint$131
8.0Very Fine$105
4.0Very Good$49
Thor #337 Comic Book Values
Thor #337 75¢ Cover Price Variant, Marvel, 11/1983, Published in the USA
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Thor #337 75¢ Canadian Price Variant Issue Notes:
1st Appearance Beta Ray Bill; 1st Simonson Thor
#16 in this year's Top 100.
Angelo notes: In 2022 this book has cooled off across almost all grades due to a lack of official news that of Beta Ray will appear on the big screen. When an announcement is made prices will shoot up once again. In 2021 many grades have shattered record prices: 9.8 CGC September $4,301;9.8 CGC August $2880; 9.8 CGC July $3480; 9.8 CGC July $3120; 9.8 CGC June $3360; in October a 9.8 CGC with ow/w pages sold for $2,328 at a buy-it-now price shortly after getting posted for sale; in November a 9.8 CGC sold for $2040. A 9.6 CGC in May sold for $626 and another in September for $472.69, 9.4 CGC July $345, 9.0 CGC July $295, 8.0 CGC July $182.
Jayden notes: Example recent Thor #337 CPV sales at CaptCanComics.ca: a CGC 9.8 sold on 7/15/2022 for $1,875 CAD, a CGC 9.0 sold on 4/29/2022 for $300 CAD, and a raw NM- sold on 6/10/2022 for $300 CAD.
Ben notes: Classic cover contender by Walter Simonson. Another great example of an "event" comic that received immediate collector interest, making it likely that many collectors may have not been able to load up at their local comic shop with as many copies as they wanted, and thus headed to the newsstands to add additional copies. As a result we see an extraordinarily high number of CGC census copies of both the variant (relative to other CPVs) and the "regular" types for this particular issue. This means a new CPV collector will find it much easier / less frustrating to actually find a suitable CPV copy for their collection making it a great target among "what to collect first" among CPVs (also see ASM 252).
Bill notes: A CGC 9.8 copy of Thor 337 CPV sold for $4,301 at auction in September 2021.
Conan notes: Example variant sales at MyComicShop: a CGC 9.2 on 7/19/2022 for $172 (at auction), a CBCS 9.2 on 4/15/2021 for $250, a CGC 9.2 on 4/30/2021 for $270, a CGC 9.6 on 7/20/2021 for $550, a raw 4.0 on 12/30/2019 for $41, a raw 2.5 on 5/4/2020 for $76, a CGC 8.5 on 11/19/2019 for $119, a raw 5.0 on 8/4/2020 for $120, a CGC 9.2 on 7/22/2020 for $146, a raw 9.0 on 1/11/2019 for $175, a CGC 9.2 on 9/16/2019 for $225, a CGC 9.6 on 1/14/2020 for $330, a CGC 9.8 on 10/7/2020 for $800, a CGC 9.8 on 8/12/2019 for $825
Doug notes: FIRST appearance of BETA RAY BILL as he becomes new THOR, and the Series Begins; First appearance of LORELEI-c/s; Classic Walt Simonson-c/a begins; CBG's 2012 Book Listed as the #2 Greatest Comic Cover of All-Time; A CGC 9.2 variant sold at dougcomicworld.com in 2018 for $129.
Paul notes: Example Thor #337 variant sales at PNJ Comics: A CGC 9.6 Thor #337 variant sold for $350 in 2019, and a CGC 9.0 variant sold for $135 in 2020.
CGC label note: 1st appearance of Beta Ray Bill. Nick Fury appearance. 75¢ cover price.
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Thor #337 Comic Book FAQ

What is the value of Thor #337?
I have a copy of Thor #337 and I want to know what this comic book is worth in different grades as a first printing?

✔️Accepted answer: The answer depends on the type that you own. For Thor #337, Marvel published a direct edition type (exceptionally well preserved by collectors as direct edition comics were the type sold in comic shops), and two newsstand types which were sold to the general public on newsstands (a regular cover price version and the 75¢ price variant). If you own a price variant, lucky you, it is worth $195 in 9.2 (Near Mint Minus).

  Suggested answer: Check whether the cover of your copy of Thor #337 has a graphical logo or a bar code box. If it has a graphical logo, sorry to break it to you but you own a commonplace direct edition copy which is worth about $200 (still, that's not too shabby).

  Suggested answer: If your copy of Thor #337 has a bar code box on the cover, then you've got a newsstand copy! Is it the more-rare price variant? Now for the moment of excitement: is the cover price of your newsstand copy 75¢? If so, congratulations, you own the cover price variant!!

How rare is the Thor #337 75¢ cover price variant?

✔️Accepted answer: As of the September 2021 CGC census, the price variant has census rarity of 6.0%, with 591 price variant copies on record versus 9188 regular copies.

What is Thor #337 worth in VF/NM condition?

✔️Accepted answer: The direct edition (logo on cover) is worth about $134 in VF/NM whereas the 75¢ newsstand variants are worth $131.

Why are the Thor #337 newsstand cover price variants worth so much more than the direct edition copies?

✔️Accepted answer: As collectibles, direct edition copies are already at a disadvantage compared to newsstand copies in the highest grades, because direct editions were extraordinarily well preserved as the distinct type sold in specialty comic shops. The comic shop owners ordered direct edition copies of Thor #337 at a discount to cover price, but on a non-returnable basis (the graphical logo was to tell non-returnable copies apart from their returnable newsstand counterparts). When their orders arrived, the comic shop staff handled the books with extreme care to preserve their condition, and then the comic book collectors who shopped there typically preserved their purchases in plastic bags with backing boards. By contrast, newsstand copies were treated as reading material with no staff training to handle the books with any semblance of care, and they were then sold to the general public; unsold copies were returned for credit and typically pulped/recycled forward. Only those newsstand copies of Thor #337 that were taken home and preserved by collectors would survive today in the highest grades. Among surviving newsstand copies of Thor #337, the market area that received the 75¢ cover price newsstand copies was a restricted area representing less than 10% the population of the total North American newsstand market. That's because the destination market for 75¢ copies of Thor #337 was Canadian newsstands — hence the name Canadian Price Variant as a short-hand for 75¢ Price Variant. All of this adds up to a market value for the 75¢ variant approximately -2% higher than the direct edition in Very Fine / Near Mint (9.0) condition, as of our 2023 CPV Price Guide Edition.

In VF condition, how much is Thor #337 worth?

✔️Accepted answer: The direct edition version of Thor #337 is worth about $107 in Very Fine (8.0) whereas the 75¢ newsstand variants are worth $105.

What is the value of Thor #337 in Fine condition?

✔️Accepted answer: In FN (6.0) shape, the direct edition version of Thor #337 is worth about $75 whereas the 75¢ newsstand variants are worth $73.

What is the approximate Thor #337 value in very good condition?

✔️Accepted answer: Down in VG (4.0) Very Good condition, the direct edition version of Thor #337 is worth about $50 whereas the 75¢ newsstand variants are worth $49.

What is the Thor #337 price guide value in good condition?

✔️Accepted answer: The price guide value way down in GD (2.0) Good condition for Thor #337 is about $25 for the direct edition version whereas the 75¢ newsstand variants are worth $25.

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The information within CPVPriceGuide.com is presented on a best-efforts basis, but none of the included information is guaranteed to be free of error and therefore you should use this guide only as one tool among your comics research tool-belt, and you should verify information with other sources before acting. Please read the full methodology & guide usage information. Our latest price guide edition of our comprehensive guide to Canadian Price Variant comics is the 2021 Edition, published December 2020.